Longer staying power inspired by the city that never sleeps. Want round the clock colour that never fades or creases? This chubby, waterproof eye shadow delivers vibrant colour for up to 24 hour wear. This shade suit many look, just twist, glide and go. NYC want you to look and feel more beautiful. NYC know you feel more confident when you look your best. NYC understand you need beauty products that work with your busy lifestyle. NYC respect you and the choices you make in life and in beauty.